Coffee News Franchise Establishing Themselves As the Cream of the Harvest

William Buckley can tell you first hand that the seed to entrepreneurship are often found during more difficult times. Almost 19 years ago, Buckley lost his job with one of Maine’s largest savings banks due to a merging. After several interim jobs, he discovered Coffee News, a small publication given out in coffee houses and other places to eat. The advertising opportunities interested him enough to buy their own Coffee News local territory.

It took just a year for the Canadian based company to see something special in Buckley, and offered him the protection under the law to franchise all of Black Cube the You. S. Eventually, Buckley would go on to purchase the company and gain control of the worldwide publishing and distribution protection under the law. Coffee News now has 1075 franchisees in over 23 countries.

Coffee News is a every week restaurant publication delivered free of charge to restaurants, coffee shops, hotels, private hospitals, rest homes, doctors offices, walk in medical clinics, employer break rooms or anywhere people sit, and wait or eat. Coffee News only has good news and no bad news and is filled with fun interesting stories, jokes and trivia. Small and medium-sized promoters purchase space in the publication in exclusive ad spaces. Only one business per industry category and restaurants are not allowed to advertise unless in tourist areas.

Like most home based businesses, franchisees can choose to run their territory on a full or in your free time basis, but he states that they “prefer full time publishers. Some stay at home Moms can publish one or two franchises if the children are in school. On the other hand we have some publishers who own 23 franchises and employ several people. inch

With over 1000 territories being run, including home offices in Mexico, Venezuela, The country, The us, and New Zealand, franchisees come in all shapes and sizes. “We look for those who like people, have good sales and networking skills and are self starters, inch says Buckley. “If they have a desire to work for themselves and grow independent and make in excess of 100k a year, we wish to talk to them. We have had some excellent military senior citizens, and other early senior citizens who have done very well. The doctor has to enjoy going out on the streets to meet the business owners in their stores. inch

Business is flourishing, up nearly 25% this year alone. “Coffee News is a very inexpensive advertising medium for small to medium-sized businesses that do not have large advertising budgets. People adore to read Coffee News. It is generally attractive so promoters get great results. inch

According to the Coffee News website, surveys show that the Coffee News publication is read five to seven times. “It has been proven that people absorb more advertising messages before or during eating, as there is a need for mental input — food for thought — during this time period period. Coffee News is designed to use this fact. inch

In 08 Coffee News purchased a large printing company in Houlton, Maine. This facility accounts for printing over 11 million copies of Coffee News a year. Not freelancing the printing is one of the many ways the franchisor keeps costs down, making it one of the most affordable franchises to buy into. To buy into this home based business, a franchisee needs only $8000 for their first territory. Additional territories are then discounted to $5500. Financing is also available after the purchase of the first franchise. The average publisher owns 3 franchises.

To help franchisees reach their potential, free 2 1/2 day services can be obtained led by corporate staff and frequent publishers. Some topics that may be covered are sales, ad design, accounts receivable, collections, distribution, marketing, and startup. The program is optional to take, however, 95% of existing Coffee News publishers have attended. Additional support includes mentor programs, personal calls, free Quickbooks software with a built-in Merchants services program for a credit card, meetings, newsletters, regional meetings, and online chat groups.